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Founder of 17a, and loving every minute of growing it.

Annie Rittgers

What are you currently working on?
Growing 17a - and bringing as many incredible people as possible into the fold to do it with us.

What do you want to solve? 
The public sector branding problem!  There is a popular perception that the private sector has a monopoly on efficacy and that new businesses that operate in public problem areas are not investable.  Those beliefs are not true, wasteful and dangerous. 

I am obsessed with making big intractable problems feel more accessible and engaging to everyone. I want to totally eradicate that feeling of dread you get when you think of big issues like child poverty or addiction -or even little things, like a trip to the DMV- and replace it with a sense of ownership and a basic understanding of the actionable ways to make a dent in the complexity.

What are you listening to?
Jeff DeFlavio's interview on A Healthy Dose...

...and a little T Swift.

What do you believe that no one else does?
Administrative law is cool - and everyone should know a little bit about it!  

What is your tagline for 2018?
Let it rip.

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